brightline station takeover
About
Brightline is a high-speed passenger train that currently runs from Miami to West Palm Beach. With three stations we took on a partnership that placed us in all three stations and featured on the trains.
challenges
With three stations we were faced with delivering over 100 outputs. In the first month, we created a set of branded takeovers to push the brand. After the first run, we provided an advertising opportunity for our agents. We created a design system that scaled for an entire year changing out artwork for new agents while keeping design hours down to a minimum.
Roles & Credits
Creative Director, Designer, Project Manager
Design: Carlos Salazar, Hannah Tsvayberg, Alberto Siorida
