Rush cycling

About

Started as a courier service based in Miami, RUSH quickly found itself in the pro cycling scene. With a group of hungry cyclists, they’ve built a team that’s evolved onto the scene of cycling over the last five years.

CHALLENGE

In an industry where everyone is looking to see what the next company is doing, we set out to create something fresh and represented the riders that wore the jersey. The colors were drawn from the vibrant neon lights that dress Miami. We wanted to display speed with the typesetting and create a wordmark that can be recognizable at 25mph.

Role

Designer